Case Study
Chase Rice | Way Down Yonder (Official Music Video)
An authentic western timepiece.
An authentic western timepiece.
Chase rolled up with a wild idea – he wanted the lead single from his fifth studio album to hit like a stagecoach heist. Picture this: an 1800s saloon with Chase as our rugged hero, surrounded by cowboys and outlaws.
But here's the catch: we had just about a month to build his wild west world.
Cast members? We needed 20+. Wardrobe? We weren't cutting corners – it had to be accurate af. And lastly, we needed to find a straight-out-of-a-history-book Old West saloon.
NOTES
The mission was crystal clear – prove that top-notch quality is the only option when people who care come together.
We didn't waste a second. We scouted a location with history oozing from its boards – the Stockyards were our stage. We roped in folks who'd tamed the old-west roles before. And the crew? We assembled the Avengers of video production.
Start a conversation with the Twelve Midnight team.
Contact Us
NOTES
Crew
Tackling a single-shot video is all about prep, prep, and yeah, you guessed it – more prep.
In a matter of hours, one room morphed into an 1800s saloon, a canvas of imagination and nostalgia. Every piece of furniture, each spec of fake dust, even those sneaky fake walls played their part. Our lighting squad did their magic, setting the stage for what was about to unfold. We fine-tuned wardrobe, ran through rehearsals, and gave it our all with 20 attempts to capture that flawless shot.
NOTES
But guess what? Our pre-production process paid off in the post-process. Sure, it meant burning the midnight oil after the cameras stopped rolling, but that's just part of the creative hustle.
The team worked their magic, adding sound design that whispered secrets to the frames, title design and professional color. And then, like the calm after a wild rodeo, we were done. We hung up our hats, virtually speaking, and rode off into the digital sunset.
